Participants in this program will learn the basics of setting a marketing strategy, including methods used in practice to understand and develop a marketing plan. This course has been designed to take you through the basics of marketing. From the key concepts to marketing plans and strategies, you’ll develop the core marketing skills you need to grow a business.
• The Difference between Sales & Marketing
• How to Develop a Marketing plan
• Competitor analysis
• Market analysis
• Marketing Strategies ( 4Ps)
• Pricing Strategies
• Identifying Customer Needs
• Features & Benefits
• Selling skills
• The Concept of Customer Relationship Management
• How to present Marketing plan as a part of the Business plan
• Identify the key concepts of marketing
• Describe techniques for analyzing the marketing environment
• Describe methods for creating and capturing customer value
• Explain the principles of the marketing mix
• Describe techniques to consider when creating a marketing plan
Zoom Meetings
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