This is a highly Practice-oriented program designed to equip potential entrepreneurs with the necessary knowledge and skills to prepare a business plan based on their own ideas. Participants are not only exposed to the various components of a well-designed business plan, including elements of strategic management, marketing, accounting and finance, but also have to develop their own individual business.
Participants will be exposed to the marketing way of thinking, one that minimizes the risk when launching a business. Answers will be provided to questions, such as: Why should I favor services rather than products? How can I collect free data to back-up proper marketing-oriented decisions? Leaving advertising aside, how can I promote the business more effectively?
In this workshop we are going to talk about the importance of innovation in the business world specially in 2022 and for the future, how we can restore our creative confidence within us. How to develop an open, flexible and creative mentality when you face the challenges and changes. How you will influence the personal creativity and the power of innovation in practical exercises.