To be or not to be a small business? Marketing can facilitate your answer! DEA Programs

Participants will be exposed to the marketing way of thinking, one that minimizes the risk when launching a business. Answers will be provided to questions, such as: Why should I favor services rather than products? How can I collect free data to back-up proper marketing-oriented decisions? Leaving advertising aside, how can I promote the business more effectively?


•   The marketing way of thinking which favors being on top of risk management.

•   The reasons that favor services rather than products.

•   The free data that needs to be collected to back-up marketing decisions.

•   The channels and media to be considered when promoting a new or young company.



At the end of the session, participants will be able to have an initial to-do list towards launching a business. Your first action-item might be: To define my ultimate commercial success in one sentence without using any numbers.

May 2022
DAY Tuesday
TIMING 05:00 PM - 08:00 PM
Zoom Meetings

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Program Fee FREE
Certificate fee AED 115.50
START DATE 31 May 2022
DURATION 3 hour(s)
Language English
Target Audience Home Business license Holders, Entrepreneurs, Those who want to start their project, Small and Medium Business Owners, Dubai SME Members, Government agencies & supporting entities

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