Participants will be exposed to the marketing way of thinking, one that minimizes the risk when launching a business. Answers will be provided to questions, such as: Why should I favor services rather than products? How can I collect free data to back-up proper marketing-oriented decisions? Leaving advertising aside, how can I promote the business more effectively?
• The marketing way of thinking which favors being on top of risk management.
• The reasons that favor services rather than products.
• The free data that needs to be collected to back-up marketing decisions.
• The channels and media to be considered when promoting a new or young company.
At the end of the session, participants will be able to have an initial to-do list towards launching a business. Your first action-item might be: To define my ultimate commercial success in one sentence without using any numbers.
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