This in-depth training course offers a unique learning experience that includes short, medium and long-term plans to grow the franchised units through traditional and digital marketing tools.
• The 35 Ps of Franchise Marketing.
• Understanding the marketing concept in franchising.
• Standard Operating Processes’ (SOP’s) as part of the franchise marketing practice.
• Franchisee support package as part of the brand's marketing component.
• The orbit of influence in franchising.
• How to Produce an Effective Franchise Marketing Plan?
• Enable attendees to draft a comprehensive franchise marketing plan.
• Present the best practices in franchise marketing to entrepreneurs and start-ups.
• Emphasize on the most important promotional techniques which can be implemented in in franchising.
• Introduce an efficient marketing structure for best results in franchise expansion.
• Highlight the diverse strategies used in launching and granting franchises.
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