Overview

·         Introduction to Entrepreneurship (to look for innovative & creative ideas).

·         Business Development Essentials (How did they develop an idea into a possible business concept).

·         Basics of Marketing (to identify if the basic marketing mix(product, price, place and promotion) was considered in a project)

·         Selling Skills (to judge if participants have applied basic selling skills).

·         Basics of Finance (To find out how a project team calculated their product costing & profit margin).

·         Scoring Techniques (To learn how to assign weights to different judging elements).

Objectives

·         Introduction to Entrepreneurship (to look for innovative & creative ideas).

·         Business Development Essentials (How did they develop an idea into a possible business concept).

·         Basics of Marketing (to identify if the basic marketing mix(product, price, place and promotion) was considered in a project)

·         Selling Skills (to judge if participants have applied basic selling skills).

·         Basics of Finance (To find out how a project team calculated their product costing & profit margin).

·         Scoring Techniques (To learn how to assign weights to different judging elements).