In this workshop, you will learn how to create content that enhances your digital reputation and creates opportunities for you to connect with decision makers and certainly helps you inspire and influence others.
• How do we design a content strategy?
• Customer Journey and Meeting Points
• How to inspire the customer on their journey
• Writing for the product page
• How do we get ahead of our customers?
At the end of this workshop each trainee will be able to:
• Content type and goals
• Identifying the mechanisms of content by (objective, type, platform)
• Content Creation fundamentals
• Content strategy
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