In this simulation, Participants get to become the management of a Jeans brand and run their own company. In teams of approx. 3 to 4 Participants they manage their brands in a very competitive market, as one team’s compete with each other, where one companies’ decisions influence other teams demands and results!
Business Village building,. The second floor. Block (b), the conference Center. Deira
~~ Content of the Simulation
Each round focuses on new items:
• Analysis & Objectives
• Segmentation & Targeting
• Positioning & Branding
• Product & Price
• People & Process
• Physical Environment
~~Goals of the Simulation
• Participants play the simulation in multiple rounds, each round making strategic decisions.
• The simulation takes Participants through the journey of Analysis, Strategy and Tactical Decisions.
• Participants go through the 7 PS of Marketing, based on Kotlers Principles.