We will introduce the audience to the TMs law, definitions, acquired rights, registration formalities, requirement, costs and importance of trademarks and why small-medium enterprises should make extra efforts to protect their trademarks. We will give samples of national marks which became known/well-known trademark. We will show the importance and value of intangible assets (IP assets) and stress on trademarks. The speaker from the Ministry of Economy has a vast breadth of experience in the procedures relating to trademark registration, and along with his colleague from the famous local brand, they both possess vast and extensive knowledge in the field of trademarks and are considered a reference point in this specialized subject.
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